Huawei Launches New Pura 70 Series Amidst Chip Scrutiny

Overview of Huawei’s new Pura 70 Series

Huawei’s new Pura 70 series appears to be the successor to their famous P series, which is known for its camera prowess. The Pura 70 lineup includes at least four models, with prices ranging from 5,499 yuan (about $760) to 9,999 yuan (about $1,380) for the top-of-the-line Pura 70 Ultra.

Background on chip scrutiny facing Huawei

Huawei is under investigation by the US government regarding its chip technology, which has led to a ban on receiving some US-made components. This has affected their ability to use their own Kirin chipsets in some phones.

The lack of clarity regarding the Pura 70 series processors may be a result of these ongoing restrictions.

What is the Pura 70 Series?

The Huawei Pura 70 series is a series of high-end smartphones that is positioned as the successor to their famous P series. Here are the details of its features, specifications and target market:

Features and Specifications

Display: Both the Pura 70 and 70 Ultra are expected to have larger OLED displays, which could exceed 6.5 inches, with higher resolutions and faster refresh rates (possibly 120Hz).

Camera: This is a major selling point. The Pura 70 Ultra may feature a triple-lens rear camera system with unique features like a higher megapixel main sensor (possibly 50MP) and a pop-up design. The standard Pura 70 may have a similar setup with a potentially less powerful lens. The front camera is likely to be in the 13MP range.

Battery: Expect a large battery (possibly over 4500mAh) with fast charging capabilities (possibly over 50W).

Storage: Options will likely range from 128GB to 1TB.

Operating System: HarmonyOS v4.2, Huawei’s alternative to Android that lacks Google Mobile Services (GMS). There are rumors about a possible return of GMS for the global version of the Pura 70 Ultra, but this is unconfirmed.

Target Market and Competition

The Pura 70 series is aimed at the high-end smartphone market, competing with flagships like Samsung’s Galaxy S23 Ultra, Apple’s iPhone 15 Pro Max, and other premium offerings. It targets users who prioritize:

  • Excellent camera performance (especially for Ultra models)
  • Powerful processing for demanding tasks and gaming
  • Fast charging and long battery life
  • Large, high-quality display for an immersive viewing experience

The first steps and the corresponding benefits.

The readiness of Pura 70 Pro and Ultra editions gladsome news for the cellular market. Swamped by the online sales, almost immediately phones ran out of stock and the people who wanted them were forming a huge line out of company stores across China. It can indicate the company’s highly successful position at the home market.

FeaturePura 70 ProPura 70 Ultra
Display6.8-inch LTPO OLED, FHD+ resolution, 120Hz refresh rate6.8-inch LTPO OLED, FHD+ resolution, 120Hz refresh rate
ProcessorKirin 9010 (rumored)Kirin 9010 (rumored)
RAM16GB16GB
Storage512GB, 1TB512GB, 1TB
Rear CameraTriple-lens: 50MP main + 50MP telephoto + 12.5MP ultrawideTriple-lens: 50MP main (retractable) + 40MP ultrawide + 50MP telephoto macro
Front Camera13MP13MP
Battery5,050mAh5,200mAh
Charging100W wired, 80W wireless, 20W reverse charging100W wired, 80W wireless, 20W reverse charging
Operating SystemHarmonyOS 4.2HarmonyOS 4.2
Other FeaturesIn-display fingerprint sensor, IP68 dust/water resistance, Kunlun glass backIn-display fingerprint sensor, IP68 dust/water resistance, Kunlun glass back, Satellite connectivity (Beidou & Tiantong)
Starting Price (China)CNY 9,999 ($1,380)CNY 9,999 ($1,380)
Huawei Pura 70 Pro and Ultra editions specification

A 2023 report by Gartner predicts a slight decline in global smartphone sales in 2023. However, China remains the world’s largest smartphone market [Source: Canalys, highlighting the strategic importance of the domestic market for Huawei.

Applying tolerance to Apple’s rule.

The 70 series of Pura heading straight into the Chinese smartphone market, which is the home nation of Pura’s biggest competitor’s Apple. The latest Huawei P40 series has four different units, that is, Pura 70, 70 Plus, 70 Pro and 70 Ultra, to satisfy the large user requirement and budget. Pura 70 series started at a competitive price of 5,499 yuan ($760. 06) which gives tech-savvy consumers a practical option without heavy budget.

Advanced camera system

The 70 series by Pura features a state-of-the-art camera assembly. All models have a triple-lens setup with long range zoom capabilities and the ability to focus fast moving objects closely. The Ultra variant goes to a higher level with an an exclusive lens that stretches and a 1-inch sensor that is very powerful.

HarmonyOS and chip breakthrough

Pura 70, models from the newest series of Huawei, is based on its own operating system HarmonyOS 4. 2. This movement demonstrates the Huawei capacity to have a strong and independent software ecosystem, which diminishes the US technology dependence since the most important issue today is the security of applications.

Hedged bets were placed as to which chip powers the Pur-a 70 series from hearsay, with the name of the composed Huawei Kirin 9010 the popular trend. If this, during the investigation, is confirmed, it would indeed be a big breakthrough for Huawei in the sphere of manufacturing semiconductors, despite of the current inquiry in the USA.

Uncertain global availability

As the Pura 70 series is folding the breakthrough in the Chinese market off and running, Huawei has not published a world-wide release for this model yet. These, in turn, force the consumers in the country to hold their breath and watch in case they will have an opportunity to use the innovative machines near them.

On the whole, the launch of the Pura 70 series presents Huawei as decisive and ready to continue as one of the world’s smartphone leaders. The show has nice, solid US sales and progress in the chip business. The global feasibility has not been yet established, but regardless of that, both in China and everywhere else in the world, the Pura 70 series has created a lot of fuss around the newest tech product.

How is Huawei Chip referring to scrutiny?

The United States has put sanctions on Huawei since 2018, prohibiting the company to gain some America technologies. This consists in prohibiting obtaining cutting-edge chips from American manufacturers and foundries which have American technology.

A 2023 report by McKinsey & Company [source link] discusses China’s significant investments in domestic chip production to reduce reliance on foreign suppliers.

Why is Huawei circuits being examined?

The US government interactions the national security as some of the most reasons for the banning. They fear that the Chinese government may use the implemented technology by Huawei for spying purposes that is the company denies.

Despite US sanctions, Counterpoint Research data (Q1 2024) [https://www.counterpointresearch.com/global-smartphone-share/] shows Huawei remains a major player in China, holding the third position with a 17% market share.

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